We’re a Little Unusual
We don’t have cases full of rings or other jewelry on display.
There are no salespeople on the showroom floor waiting around to sell something to you.
We don’t carry inventory or brand names (we can make better jewelry ourselves for less and then pass the value along to you).
We have a well-stocked wet bar where you're welcome to sit and relax.
We Don’t Own Diamond Inventory
We don’t need to. Our central location and excellent dealer relationships mean that we find the best options for you and don’t care about moving stock. We only bring in diamonds that meet your criteria and price range, so you’ll get to see very high quality diamonds that are professionally chosen to get you the best bang for your buck.
We'll Show Any Diamond or Gem Type You Want
We offer mined diamonds, lab created diamonds, CanadaMark diamonds, and alternatives like Moissanite. We can also source gemstones such as sapphires, rubies, emeralds, and others.
Before your meeting, we’ll ask questions about what you’re looking for: shape, size, price range. That’s so we can prepare and bring in those stones just for you. We value your time and want to make the most of your visit.
We only work with diamond sources that are conflict-free and adhere to the Kimberley Process. If this is an area of special concern to you, we can go one step further and recommend CandadaMark diamonds. Learn More
You’ll have the chance to look at plenty of designs, with special attention paid to classic favorites and updated styles. The goal is to find great options, not overwhelm you!
If you’re unsure about the setting, that’s ok. Tell us about her (or yourself!), and we’ll help you pinpoint something you/she'll love. (And if you can, check out her Pinterest account or ask her friends!)
If, on the other hand, you’ve got a unique design in mind, we can draw inspiration from our huge library of samples or start from scratch with a custom design.
Nearly all of our rings are made-to-order, so when the time comes, we’ll make it just right. It will also be a perfect fit for your chosen center diamond or gem.
Don’t Worry If You Don’t Know Her Finger Size
We’ll put our heads together to guesstimate, and if we get it wrong the first time - she (or you!) can come in and have it resized as often as needed, for free.
Helpful Pricing Information
Diamond and gemstone prices can start under $1000 and rise beyond 6 figures. Once we know your comfort zone, we'll choose about a half dozen really great options for you to assess. Together our goal is to find the most beautiful, high-quality stone within your target size and price range - that's the sweet spot and where you'll get the very best value.
The cost of your setting and custom design will also vary based on size, complexity, and other factors. Your consultant will walk you through everything you need to know.
As a general rule of thumb, ballpark for a made-to-order gold ring starts around $1000, excluding the center stone. Diamond and gem pricing will vary widely as you consider genuine mined, lab created, and other options.
All Ethan Lord engagement rings come with an appraisal and free lifetime maintenance: sizing, polishing, repairs, and we replace any lost diamonds under 2mm at no charge. Our manufacturer is also our sister company, so we can pass along the advantages of that relationship.
We offer financing through Wells Fargo. Learn More
Contact us to reserve your spot and learn more. We look forward to working together!