Chicago’s Smartest Choice for Diamonds & Wedding Bands

Founded in 2004, Ethan Lord is Chicago’s premier place for bridal and custom jewelry, offering clients the opportunity to craft the ring of their dreams, through a hands-on and stress-free customization process.

As a subsidiary of a leading jewelry manufacturer, Ethan Lord is uniquely positioned to offer a selection, process and value that other local jewelers simply can not. When coupled with our 5-star team, our comfortable showroom and our free lifetime maintenance, the Ethan Lord experience is quite simply the best Chicago has to offer.


Whether you know exactly what you want or a complete novice in the world of bridal jewelry, our team will work with you every step of the way to ensure the final product is perfect.


We Meet

Whether in person or via phone, email or video chat, the process begins with a simple conversation in which you tell us what you like, what you want and/or what you have in mind.


We Pick A Stone

Based on our conversation, we bring in diamonds and gemstones (prior to your visit) that fit your criteria and budget. You'll learn what's important to you and together we'll select a stone that maximizes the beauty and value of the ring.


We Select A Setting

Once you know which stone you want, we’ll work with you on finding a setting that suits your tastes and personal style. If you would like, we can then create a sketch, CAD rendering, or even a live wax model of the ring so you can try it on and make sure you love it.


We Craft Your Ring

Once we know all of your specifications, our team gets to work on bringing it to life. A few days later, you have the ring of your dreams waiting for you.


We Begin Forever

Not only does your ring signify a lifelong commitment to your partner, it also initiates your lifelong relationship with our team as we offer free maintenance forever. That means free sizing, free cleaning, and free polishing for as long as you both shall live.


Get to know our talented and personable team of experts eager to help you find the perfect ring.


5 S Wabash Ave #208
Chicago, IL 60603
312 443 1401