DIAMONDS
We are Chicago's diamond search engine. You can expect expert help tailored to helping you find beauty and value.
Specializing in Lab Grown and Natural Mined Diamonds
Expect Better Diamonds, Better Value
You'll be presented with a personalized selection of diamonds, brought in just for your visit. This means our experts will curate the best diamonds that fit your criteria and price range. Unsure where to start? No worries; you'll get an educational, no-pressure consultation to start your diamond buying journey.
Conflict-Free Options
All the diamonds we show you are conflict-free. Whether lab-created or mined within Kimberley Processes standards — including exclusive Canadian CanadaMark natural diamonds — any diamond that passes through our doors will fit the highest standards for ethics and sustainability.
Custom Settings for One-of-a-Kind Rings
You deserve a ring setting perfectly crafted to hold your thoughtfully selected diamond. We make rings to order, built with computer aided design to ensure that your diamond will be securely and beautifully set. And you'll enjoy lifetime care, which includes free resizing, polishing, and more.
Start With a Lab Grown or Natural Diamond in Chicago
Ethan Lord Is Chicago’s Diamond Search Engine.
We specialize in both lab-grown and natural mined diamonds, offering a curated, conflict-free selection of GIA and IGI certified stones brought in specifically for your visit. Whether you’re comparing loose diamonds for a custom engagement ring or searching for the perfect center stone, our experts help you understand the 4Cs and find a beautiful diamond at the best possible value. Explore our wholesale-priced diamond inventory in our Jewelers Row showroom.