At Ethan Lord Jewelers in Chicago, we believe the value of a ring has less to do with a number and more to do with the story it tells. Here’s how to think about your budget, and why a custom engagement ring may be the smartest, and most meaningful, investment you can make.
The Origin of the “Three-Month Rule”
The so called “three-month ring rule” began as an advertising concept in the 1930s when De Beers encouraged men to spend one month’s salary on a diamond. By the 1980s, that “recommendation” had quietly tripled.
Today, many couples find that guideline unrealistic, or simply outdated. Engagement rings aren’t about meeting a spending quota; they should be about finding something that fits your budget, your partner’s lifestyle, and your shared values!
Why Custom Design Gives You More Control
Buying an engagement ring off the shelf can feel limiting, especially when budget is top of mind. The custom design process at Ethan Lord gives you complete flexibility.
When you design your ring with us, we:
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Set clear goals and expectations from the start: style, stone, metal, and price.
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Tailor your design around your partner’s lifestyle and comfort. (Do they work with their hands? Travel often? Prefer subtle sparkle or bold presence?)
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Balance quality and visuals: prioritizing craftsmanship, cut, and structure over pure carat size.
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Explore alternatives like colored gemstones, salt-and-pepper diamonds, or lab grown stones that offer exceptional beauty and value.
The result? A ring that looks like a million dollars but was made with intention, not pressure.
Quality Over Size: What Really Matters
It’s tempting to focus on carat weight, but diamond quality often matters more than size. A smaller diamond with excellent cut and clarity can appear brighter than a larger one with flaws.
You’ll also want to consider setting design for safety: a large diamond or elongated stone shape may need extra prongs, gallery bars, bezels, or a lower profile to protect it from damage.
Your jeweler should guide you through these decisions so your ring not only shines but stands the test of time.
Considering Lifestyle and Longevity
Your ring should fit seamlessly into your life, not the other way around. When planning your budget, think about:
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Daily wear: Will this be worn everywhere or reserved for special occasions?
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Work and hobbies: A durable setting and lower-profile stone may suit an active lifestyle better.
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Long term maintenance: Factor in cleanings, resizing, or re-plating over the years.
At Ethan Lord, we design each ring to balance beauty with practicality, ensuring comfort, safety, and lasting sparkle.
Financing Options: Making Your Dream Ring Attainable
We know an engagement ring is a significant investment, which is why Ethan Lord offers flexible financing through Wells Fargo on approved credit. With promotional options like no interest if paid in full within 12 months, you can focus on creating the perfect ring without financial strain.
How to Find Your “Right” Number
There’s no universal answer to how much to spend on an engagement ring. Some couples splurge; others prioritize saving for a home or honeymoon. What matters most is that your purchase feels comfortable and meaningful.
Ask yourself:
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What feels right within our budget?
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What design best represents us as a couple?
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How can I create a ring that lasts: physically and emotionally?
A ring is a symbol of commitment, not a measure of worth.
Forget outdated formulas. The best engagement ring isn’t defined by cost, it’s defined by care, craftsmanship, and connection.
At Ethan Lord Jewelers, we work with every client to design a piece that fits their story, style, and budget. Whether you’re drawn to classic diamonds, lab grown stones, or colorful alternatives, our Chicago team is here to help you create a ring you’ll cherish for life.
Schedule a consultation today and start designing your forever piece, on your terms.