• Come See Our Stunning Designs

Backed by a National Jewelry Manufacturer

Get Legacy Brand Quality Without Inflated Prices

Responsible Business Practices

Our manufacturer is a certified member of the Responsible Jewellery Council, the global standard-bearer for ensuring responsible jewelry throughout the supply chain. Members are audited every 1-3 years for environmental sustainability, human rights, and financial accountability such as following anti-money laundering and anti-bribery practices. Our metals are 100% recycled whenever possible and mined diamonds are only sourced from dealers who adhere to the Kimberley Process.

The Best Value for Your Money

Ethan Lord was created to be a smart alternative to expensive legacy jewelry brands. Our parent company - also our manufacturer - produces exceptional quality jewelry, and because we're so close to the source and don't have the overhead of a national brand, we don't inflate prices or sacrifice quality or personalized service.

A Leader in Manufacturing

Over 30 years ago, the founders of Ethan Lord started by launching a B2B jewelry manufacturing company. Nearly 150 strong today, they serve some of the top brands in the country. 1000s of jewelers across North America rely on its superior quality and design capabilities. With Ethan Lord, you have direct access to the same quality and design.

True Story of Value and Beauty

“I came to Ethan Lord with a quote from (insert global “Blue Box” brand name here) for a 1ct diamond engagement ring that I loved. Erika beat the price, I had a wonderful experience, and in the end I got a gorgeous GIA diamond with the same specs almost 2x the size as the one I’d been originally considering.” ~ November 2019

Onsite Excellence and Transparency

Our manufacturer is headquartered right here in our building. When we make your ring to order, it will go through design and manufacturing with full transparency, and you'll have the option to be involved throughout. We're known as a leader in quality and tech innovation, so – lucky you – you get those benefits without paying for an expensive brand name. Ask for a tour, we’d love to show you some fascinating areas, such as CAD/CAM prototyping.

Big-Name Brand Quality and Service

When you work with us, you'll get direct access to a nationally leading jewelry manufacturer – the quality, design capabilities, and lifetime free maintenance. You can also expect to be treated like a VIP in our comfy showroom, complete with personal consultations, refreshments, and even cocktails.

Get Started Today

Join 1000s of happy couples and come in for a visit to our comfy Jewelers Row showroom.

Our Reviews


Erika listened to what we wanted, showed us what we asked for, and answered our questions clearly. No hidden agenda just wanting to do the best for the customers. I would give her 6 ⭐️ if possible

August, 2021

Ryan M.

I had a great experience with Erika. She really did her research before my appointment and catered the diamonds we looked at to what I told her was important for me. She was patient, friendly, and taught me a lot about ring/diamond details I hadn't thought of.

August, 2021

John S.

Best experience I could have had designing and purchasing an engagement ring. Danny was fantastic to work with, patient, and diligent. After helping design, he sourced stones until we found the perfect ones and was a pleasure to work with.

August, 2021

Scott K.

I highly recommend! I was pretty nervous about the process, but Eric's relaxed vibe and being able to clearly explain how everything works really relieved my stress. My favorite part is that after I initially told Eric my budget, he never tried to up-sell me on a more expensive product--he stayed within my range at all times.

June, 2021

Jacqueline B.

Lauren is amazing. I had a great experience at Ethan Lord; highly recommend. Driving to the city is absolutely worth it for EL!

February, 2021

Amanda V.

What a wonderful experience I had at Ethan Lord. I was able to customize my wedding bands to my engagement ring. Lauren assisted me every step of the way and was incredibly courteous and helpful throughout the entire process.

March, 2021

Venita F.

My consultant Eric was fantastic! He helped us design a very special engagement ring to replace one lost many years ago. The new ring was a way to celebrate our 37 years of marriage. Thanks Eric. I love my ring!

October, 2020

Peri M.

I had an incredible experience working with Lauren and her team at Ethan Lord Jewelers. Lauren was very patient, attentive, reassuring, and caring... The proposal went great and seeing my fiancé's face light up when she saw the ring, I know I made the right choice to go with Ethan Lord.

October, 2020

Colin O.

Of all of the other jewelers we had talked with Danny was most insightful, helpful, patient, and took the time to educate us on the elements of diamonds as much as possible...  I would give it 6 stars if I could...

November, 2020

Yun P.

I had a few appointments w diamond dealers in Chicago. I had Eric as a rep and he was the most professional and knowledgeable. Follow up was amazing and overall amazing to work with.

April, 2021

Michelle J.

Every interaction we had was stellar from the 1st time we walked in to the moment we received the ring and thereafter. The vibe you get is that they are truly excited to see you and everyone enjoys being there.

March, 2020