• Come See Our Stunning Designs

Backed by a National Jewelry Manufacturer

Get Legacy Brand Quality Without Inflated Prices

Responsible Business Practices

Our manufacturer is a certified member of the Responsible Jewellery Council, the global standard-bearer for ensuring responsible jewelry throughout the supply chain. Members are audited every 1-3 years for environmental sustainability, human rights, and financial accountability such as following anti-money laundering and anti-bribery practices. Our metals are 100% recycled whenever possible and mined diamonds are only sourced from dealers who adhere to the Kimberley Process.

The Best Value for Your Money

Ethan Lord was created to be a smart alternative to expensive legacy jewelry brands. Our parent company - also our manufacturer - produces exceptional quality jewelry, and because we're so close to the source and don't have the overhead of a national brand, we don't inflate prices or sacrifice quality or personalized service.

A Leader in Manufacturing

Over 30 years ago, the founders of Ethan Lord started a B2B jewelry manufacturing company called Casting House. Nearly 150 strong today, Casting House serves some of the top publicly traded and independent brands in the country. 1000s of B2B clients love its superior quality and design capabilities, and you can, too.

True Story of Value and Beauty

“I came to Ethan Lord with a quote from (insert global “Blue Box” brand name here) for a 1ct diamond engagement ring that I loved. Erika beat the price, I had a wonderful experience, and in the end I got a gorgeous GIA diamond with the same specs almost 2x the size as the one I’d been originally considering.” ~ November 2019

Onsite Excellence and Transparency

Casting House is headquartered right here in our building. When we make your ring to order, it will go through design and manufacturing with full transparency, and you'll have the option to be involved throughout. Casting House is known as a leader in quality and tech innovation, so – lucky you – you get those benefits without paying for an expensive brand name. Ask for a tour, we’d love to show you some fascinating areas, such as CAD/CAM prototyping.

Big-Name Brand Quality and Service

When you work with us, you'll get direct access to a nationally leading jewelry manufacturer – the quality, design capabilities, and lifetime free maintenance. You can also expect to be treated like a VIP in our comfy showroom, complete with personal consultations, refreshments, and even cocktails.

Get Started Today

Join 1000s of happy couples and come in for a visit to our comfy Jewelers Row showroom.

Our Reviews

Michelle J.

Every interaction we had was stellar from the 1st time we walked in to the moment we received the ring and thereafter. The vibe you get is that they are truly excited to see you and everyone enjoys being there.

March, 2020

Stephanie M.

Erika is an absolute pleasure to work with! With the help of Erika and my Fiancé, we were able to create the engagement ring of my dreams! Because of our wonderful experience, we are now in the process of designing our wedding bands! We cannot wait to see how they turn out! Thank you Erika and the Ethan Lord team

July, 2020


I highly recommend going to Ethan Lord and asking for Lauren. I really lucked out working with her. She was knowledgeable and patient... Her insight was very comforting. I truly have to give her credit for helping me find the exact ring I wanted.

Sept, 2019

Laura P.

My fiance got my engagement ring with Eric at ELJ, and we went back for wedding bands. We love Eric! He shoots it straight, is very knowledgeable, and trustworthy. You can go and see Eric without any fear of being talked into nonsense about diamonds and jewelry! I recommend to everyone!

March, 2020

Andrew M.

Eric is the man! He was very excellent with service, I got a great price and my fiancée is very pleased with her ring. I would recommend to anyone!

January, 2019


I can't say enough great things about Ethan Lord. I had the pleasure of working with Erika to re- design my engagement ring. She is beyond knowledgeable and kind, she listened to everything I had to say in regards to the redesign and together we came up with the perfect ring. I get compliments all the time about my ring. I couldn't be happier with the way it turned out. 

July 29, 2019

Lizzie L.

Love these guys.  We bought our diamonds and designed our engagement and wedding rings with Devin, and have been working with the team on all our jewelry and diamond projects since.  They make us feel special every time we come in-- and I wouldn't trust anyone else like I do them.

May 17, 2019

Deborah F.

We can't say enough good things about working with Danny at Ethan Lord. Finding a jeweler was perhaps the one vendor selection that my husband and I were most unsure about. We hardly know anything about pricing, quality, and most of what would go towards making an informed decision... We are very thankful for all of Danny's work and highly recommend him.

June 14, 2019

Christine S.

Ethan Lord (specifically Andrea) is amazing! I recently got engaged and my fiancé purchased the ring from a small jeweler in California. When I needed to have sizing beads added, Ethan Lord handled my request quickly (same day!),,. I feel confident that we'll continue going to Ethan Lord for all my Chicago jewelry needs.

March 26, 2019

John K.

I visited Ethan Lord with a very specific custom engagement ring design in mind. Eric provided very useful advice... The price was very competitive and the included lifetime warranty and maintenance ensures the longevity of their jewelry. Overall, the experience was very pleasant and I would highly recommend Ethan Lord to anyone looking to create a custom engagement ring.

March 1, 2019

Derek B.

Eric is a lot of fun to work with and very knowledgeable about wedding jewelry- diamonds, engagement rings, and wedding bands... He is not pushy and does a great job of educating those who are new to the engagement shopping... For the experience of the high end Michigan Ave shops without the price, start at this convenient location and ask for Eric!

January 1, 2019

Clare C.

The best jewelers! Especially Erika. She helped my husband design my engagement ring, and I can't imagine a more gorgeous ring! We went back to her for our wedding bands, and they turned out beautifully... We will absolutely be going back to this team for any future jewelry purchases!

June 21, 2018

Megan L.

Eric is the absolute best! He made my engagement ring and my wedding ring. Also made my husband's wedding band. No better place to go for custom jewelry, or any jewelry for that matter. Don't bother with anyone else, Eric is the best of the best!

September, 2018

Kenneth C.

Dan is the man! He helped us design a custom engagement ring over two months, many sketches, and even more emails. Not only is he insanely talented, he legitimately cares about your situation. Ethan Lorde and all its employees were committed to helping us find the perfect ring... Ethan Lord is the place to go, and if you work with Dan then lucky you!

January, 2019

Andrew S.

Eric was amazing in helping me find a gorgeous diamond that, while not necessarily the biggest, was truly unique and something that my now-fiancee would truly love! He put it in the perfect setting and I was able to discreetly sneak away to pick it up while she was shopping nearby, and I became engage the following morning! At Ethan Lord's, I feel like I designed the perfect ring, saved money (actually stayed on the low end of my intended budget), and made a few new friends! I look forward to visiting them again in future years for fashion jewelry.

January, 2019

Sandra H. 

Exceptional customer service with great craftsmanship and using top quality materials! This jewelry shop is number one in Chicago!

March, 2019