• Come See Our Stunning Designs

Backed by a National Jewelry Manufacturer

Get Legacy Brand Quality Without Inflated Prices

Responsible Business Practices

Our manufacturer is a certified member of the Responsible Jewellery Council, the global standard-bearer for ensuring responsible jewelry throughout the supply chain. Members are audited every 1-3 years for environmental sustainability, human rights, and financial accountability such as following anti-money laundering and anti-bribery practices. Our metals are 100% recycled whenever possible and mined diamonds are only sourced from dealers who adhere to the Kimberley Process.

The Best Value for Your Money

Ethan Lord was created to be a smart alternative to expensive legacy jewelry brands. Our parent company - also our manufacturer - produces exceptional quality jewelry, and because we're so close to the source and don't have the overhead of a national brand, we don't inflate prices or sacrifice quality or personalized service.

A Leader in Manufacturing

Over 30 years ago, the founders of Ethan Lord started a B2B jewelry manufacturing company called Casting House. Nearly 150 strong today, Casting House serves some of the top publicly traded and independent brands in the country. 1000s of B2B clients love its superior quality and design capabilities, and you can, too.

True Story of Value and Beauty

“I came to Ethan Lord with a quote from (insert global “Blue Box” brand name here) for a 1ct diamond engagement ring that I loved. Erika beat the price, I had a wonderful experience, and in the end I got a gorgeous GIA diamond with the same specs almost 2x the size as the one I’d been originally considering.” ~ November 2019

Onsite Excellence and Transparency

Casting House is headquartered right here in our building. When we make your ring to order, it will go through design and manufacturing with full transparency, and you'll have the option to be involved throughout. Casting House is known as a leader in quality and tech innovation, so – lucky you – you get those benefits without paying for an expensive brand name. Ask for a tour, we’d love to show you some fascinating areas, such as CAD/CAM prototyping.

Big-Name Brand Quality and Service

When you work with us, you'll get direct access to a nationally leading jewelry manufacturer – the quality, design capabilities, and lifetime free maintenance. You can also expect to be treated like a VIP in our comfy showroom, complete with personal consultations, refreshments, and even cocktails.

Get Started Today

Join 1000s of happy couples and come in for a visit to our comfy Jewelers Row showroom.

Our Reviews

Venita F.

My consultant Eric was fantastic! He helped us design a very special engagement ring to replace one lost many years ago. The new ring was a way to celebrate our 37 years of marriage. Thanks Eric. I love my ring!

October, 2020

Peri M.

I had an incredible experience working with Lauren and her team at Ethan Lord Jewelers. Lauren was very patient, attentive, reassuring, and caring... The proposal went great and seeing my fiancé's face light up when she saw the ring, I know I made the right choice to go with Ethan Lord.

October, 2020

Colin O.

Of all of the other jewelers we had talked with Danny was most insightful, helpful, patient, and took the time to educate us on the elements of diamonds as much as possible...  I would give it 6 stars if I could...

November, 2020

Michelle J.

Every interaction we had was stellar from the 1st time we walked in to the moment we received the ring and thereafter. The vibe you get is that they are truly excited to see you and everyone enjoys being there.

March, 2020

Stephanie M.

Erika is an absolute pleasure to work with! With the help of Erika and my Fiancé, we were able to create the engagement ring of my dreams! Because of our wonderful experience, we are now in the process of designing our wedding bands! We cannot wait to see how they turn out! Thank you Erika and the Ethan Lord team

July, 2020

Laura P.

My fiance got my engagement ring with Eric at ELJ, and we went back for wedding bands. We love Eric! He shoots it straight, is very knowledgeable, and trustworthy. You can go and see Eric without any fear of being talked into nonsense about diamonds and jewelry! I recommend to everyone!

March, 2020

Luc V.

Shopping for wedding rings he was a great and fun experience. The first day we visited we were offered wine as a congratulations for our engagement. After that Lauren was very helpful and friendly through the whole process. We end up with a custom ring and had no issues with sizing or any part of the process. 

August, 2020

Anthony M.

Recently purchased engagement ring from them. Erika was fantastic and super helpful with putting together the custom design. Her knowledge on diamonds was super help with picking on the perfect stone. She showed me such a great range of stones in my budget, any of which would have been awesome, and I found one that ticked all the boxes... I would 100% recommend them to anyone looking for jewelry!

February, 2020

Hayden G.

The customer service was excellent from our very first appointment to look at engagement rings. Our wedding rings turned out beautifully and we had the fortune of working with Erika for our wedding band consultation. I would absolutely recommend Ethan Lord to my friends and family.

August, 2020

Scott B.

I came in knowing absolutely nothing about jewelry.. Danny was AWESOME to work with. He walked me through everything I needed to know. They had an unbelievable selection! I would highly recommend this place to anybody feeling a little lost in their ring buying experience.

August, 2020

Shawn M.

There's no other place to even look at when it comes to engagement rings. The warm greetings from every employee to the detailed and friendly consultation from Eric, there's nothing I would change about my experience with Ethan Lord.

October, 2020