Responsible Business Practices
Our manufacturer is a certified member of the Responsible Jewellery Council, the global standard-bearer for ensuring responsible jewelry throughout the supply chain. Members are audited every 1-3 years for environmental sustainability, human rights, and financial accountability such as following anti-money laundering and anti-bribery practices. Our metals are 100% recycled whenever possible and mined diamonds are only sourced from dealers who adhere to the Kimberley Process.
The Best Value for Your Money
Ethan Lord was created to be a smart alternative to expensive legacy jewelry brands. Our parent company - also our manufacturer - produces exceptional quality jewelry, and because we're so close to the source and don't have the overhead of a national brand, we don't inflate prices or sacrifice quality or personalized service.


A Leader in Manufacturing
Over 30 years ago, the founders of Ethan Lord started by launching a B2B jewelry manufacturing company. Nearly 150 strong today, they serve some of the top brands in the country. 1000s of jewelers across North America rely on its superior quality and design capabilities. With Ethan Lord, you have direct access to the same quality and design.
True Story of Value and Beauty
“I came to Ethan Lord with a quote from (insert global “Blue Box” brand name here) for a 1ct diamond engagement ring that I loved. Erika beat the price, I had a wonderful experience, and in the end I got a gorgeous GIA diamond with the same specs almost 2x the size as the one I’d been originally considering.” ~ November 2019
Onsite Excellence and Transparency
Our manufacturer is headquartered right here in our building. When we make your ring to order, it will go through design and manufacturing with full transparency, and you'll have the option to be involved throughout. We're known as a leader in quality and tech innovation, so – lucky you – you get those benefits without paying for an expensive brand name. Ask for a tour, we’d love to show you some fascinating areas, such as CAD/CAM prototyping.


Big-Name Brand Quality and Service
When you work with us, you'll get direct access to a nationally leading jewelry manufacturer – the quality, design capabilities, and lifetime free maintenance. You can also expect to be treated like a VIP in our comfy showroom, complete with personal consultations, refreshments, and even cocktails.
Get Started Today
Join 1000s of happy couples and come in for a visit to our comfy Jewelers Row showroom.