• Come See Our Stunning Designs

Select Diamonds and Jewelry Like a Pro

Unlimited Options + Best Value + Free Maintenance

This might be one of the biggest moments of your life, don’t leave it to an ametuer! From our solid gold reputation, lifetime warranty, unlimited design capabilities, and limitless diamond selection, you’ll rest easy with us as your personal jewelers.

Legacy Brand Quality = Big Value For You

We're owned by a leading jewelry manufacturer, so you get access to the best products without paying for a global brand name. The best value for your money, we can back your jewelry forever with free lifetime maintenance. And most is made-to-order, just for you.

Our 5-Star Team & In-Person Experience

Our beloved team is acclaimed for their stress-free, fun and educational approach. Just ask around, you’ll find a friend who’s had a great experience with one of our experts in our comfy showroom. We're also happy to do remote consults via phone, email, or video conferencing.

The Diamonds Are Brought In Just For You

We find out what you'd like to see and then go get them from our dealers, specifically for your visit. This means you have experts cherry-picking the best diamonds that fit your wish list and price range from local and national suppliers. The same goes for colored gems.

See It For Yourself

Our Specialties

  • Engagement and Wedding Rings
  • Custom Jewelry Design
  • GIA-Certified Diamonds
  • Ring Resets and Repairs
  • CanadaMark Diamonds
  • Anniversary and Fine Jewelry
  • Lab Grown Diamonds and Alternatives
  • Colored Gemstones

Financing Options | Responsible Sourcing

Our Reviews

Peter

Erika listened to what we wanted, showed us what we asked for, and answered our questions clearly. No hidden agenda just wanting to do the best for the customers. I would give her 6 ⭐️ if possible

August, 2021

Ryan M.

I had a great experience with Erika. She really did her research before my appointment and catered the diamonds we looked at to what I told her was important for me. She was patient, friendly, and taught me a lot about ring/diamond details I hadn't thought of.

August, 2021

John S.

Best experience I could have had designing and purchasing an engagement ring. Danny was fantastic to work with, patient, and diligent. After helping design, he sourced stones until we found the perfect ones and was a pleasure to work with.

August, 2021

Scott K.

I highly recommend! I was pretty nervous about the process, but Eric's relaxed vibe and being able to clearly explain how everything works really relieved my stress. My favorite part is that after I initially told Eric my budget, he never tried to up-sell me on a more expensive product--he stayed within my range at all times.

June, 2021

Jacqueline B.

Lauren is amazing. I had a great experience at Ethan Lord; highly recommend. Driving to the city is absolutely worth it for EL!

February, 2021

Amanda V.

What a wonderful experience I had at Ethan Lord. I was able to customize my wedding bands to my engagement ring. Lauren assisted me every step of the way and was incredibly courteous and helpful throughout the entire process.

March, 2021

Venita F.

My consultant Eric was fantastic! He helped us design a very special engagement ring to replace one lost many years ago. The new ring was a way to celebrate our 37 years of marriage. Thanks Eric. I love my ring!

October, 2020

Peri M.

I had an incredible experience working with Lauren and her team at Ethan Lord Jewelers. Lauren was very patient, attentive, reassuring, and caring... The proposal went great and seeing my fiancé's face light up when she saw the ring, I know I made the right choice to go with Ethan Lord.

October, 2020

Colin O.

Of all of the other jewelers we had talked with Danny was most insightful, helpful, patient, and took the time to educate us on the elements of diamonds as much as possible...  I would give it 6 stars if I could...

November, 2020

Yun P.

I had a few appointments w diamond dealers in Chicago. I had Eric as a rep and he was the most professional and knowledgeable. Follow up was amazing and overall amazing to work with.

April, 2021

Michelle J.

Every interaction we had was stellar from the 1st time we walked in to the moment we received the ring and thereafter. The vibe you get is that they are truly excited to see you and everyone enjoys being there.

March, 2020