• Come See Our Stunning Designs

Select Diamonds and Jewelry Like a Pro

Unlimited Options + Best Value + Free Maintenance

This might be one of the biggest moments of your life, don’t leave it to an ametuer! From our solid gold reputation, lifetime warranty, unlimited design capabilities, and limitless diamond selection, you’ll rest easy with us as your personal jewelers.

Legacy Brand Quality = Big Value For You

We're owned by a leading jewelry manufacturer, so you get access to the best products without paying for a global brand name. The best value for your money, we can back your jewelry forever with free lifetime maintenance. And most is made-to-order, just for you.

Our 5-Star Team & In-Person Experience (Or Virtual!)

Our beloved team is acclaimed for their stress-free, fun and educational approach. Just ask around, you’ll find a friend who’s had a great experience with one of our experts in our comfy showroom. We're also happy to do remote consults via phone, email, or video conferencing.

The Diamonds Are Brought In Just For You

We find out what you'd like to see and then go get them from our dealers, specifically for your visit. This means you have experts cherry-picking the best diamonds that fit your wish list and price range from local and national suppliers. The same goes for colored gems.

See It For Yourself

Our Specialties

  • Engagement and Wedding Rings
  • Custom Jewelry Design
  • GIA-Certified Diamonds
  • Ring Resets and Repairs
  • CanadaMark Diamonds
  • Anniversary and Fine Jewelry
  • Lab Grown Diamonds and Alternatives
  • Colored Gemstones

Financing Options | Responsible Sourcing

Our Reviews

Venita F.

My consultant Eric was fantastic! He helped us design a very special engagement ring to replace one lost many years ago. The new ring was a way to celebrate our 37 years of marriage. Thanks Eric. I love my ring!

October, 2020

Peri M.

I had an incredible experience working with Lauren and her team at Ethan Lord Jewelers. Lauren was very patient, attentive, reassuring, and caring... The proposal went great and seeing my fiancé's face light up when she saw the ring, I know I made the right choice to go with Ethan Lord.

October, 2020

Colin O.

Of all of the other jewelers we had talked with Danny was most insightful, helpful, patient, and took the time to educate us on the elements of diamonds as much as possible...  I would give it 6 stars if I could...

November, 2020

Michelle J.

Every interaction we had was stellar from the 1st time we walked in to the moment we received the ring and thereafter. The vibe you get is that they are truly excited to see you and everyone enjoys being there.

March, 2020

Stephanie M.

Erika is an absolute pleasure to work with! With the help of Erika and my Fiancé, we were able to create the engagement ring of my dreams! Because of our wonderful experience, we are now in the process of designing our wedding bands! We cannot wait to see how they turn out! Thank you Erika and the Ethan Lord team

July, 2020

Laura P.

My fiance got my engagement ring with Eric at ELJ, and we went back for wedding bands. We love Eric! He shoots it straight, is very knowledgeable, and trustworthy. You can go and see Eric without any fear of being talked into nonsense about diamonds and jewelry! I recommend to everyone!

March, 2020

Luc V.

Shopping for wedding rings he was a great and fun experience. The first day we visited we were offered wine as a congratulations for our engagement. After that Lauren was very helpful and friendly through the whole process. We end up with a custom ring and had no issues with sizing or any part of the process. 

August, 2020

Anthony M.

Recently purchased engagement ring from them. Erika was fantastic and super helpful with putting together the custom design. Her knowledge on diamonds was super help with picking on the perfect stone. She showed me such a great range of stones in my budget, any of which would have been awesome, and I found one that ticked all the boxes... I would 100% recommend them to anyone looking for jewelry!

February, 2020

Hayden G.

The customer service was excellent from our very first appointment to look at engagement rings. Our wedding rings turned out beautifully and we had the fortune of working with Erika for our wedding band consultation. I would absolutely recommend Ethan Lord to my friends and family.

August, 2020

Scott B.

I came in knowing absolutely nothing about jewelry.. Danny was AWESOME to work with. He walked me through everything I needed to know. They had an unbelievable selection! I would highly recommend this place to anybody feeling a little lost in their ring buying experience.

August, 2020

Shawn M.

There's no other place to even look at when it comes to engagement rings. The warm greetings from every employee to the detailed and friendly consultation from Eric, there's nothing I would change about my experience with Ethan Lord.

October, 2020