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Why You Can Never Go Wrong with a Diamond | Ethan Lord Jewelers

Wednesday, March 19, 2014 12:26:51 PM America/Chicago

Why you can never go wrong with a diamondPurchasing jewelry can sometimes seem like a stressful activity. Deciding on different stones, style of bands, and whether to opt for earrings, rings, or necklaces are all decisions that you need to make when browsing in a jewelry store.


While it is great to have huge amounts of choice when picking out jewelry, sometimes it is simply better to have the decision made for you. If you feel personally overwhelmed by the number of jewelry options in the marketplace, at Ethan Lord we thoroughly recommend purchasing a diamond.

Why exactly are diamonds so enduringly popular? Because they are classic and timeless, because they can be understated or they can be statement pieces, and because they have connotations of luxury and grandeur.

There are very few gifts you can give that will make a loved one take a sharp intake of breath, but a bespoke item of diamond jewelry is one such gift. If you have decided to purchase a diamond for yourself or for a loved one, you will want to follow a few simple rules to ensure that you buy the perfect diamond for you.

Firstly, you have to consider the cut of the diamond. The cut determines how much light is let into the stone and how much light is reflected and therefore the brilliance of the diamond. If you have ever caught sight of a glimmering diamond from across the room, this stone was sure to have a superior cut.

You should also consider diamond clarity. Each diamond is unique and this means that virtually every stone has some imperfections within it. Of course, the diamonds with the greatest clarity are the most sought after and they also sell for the highest prices.

The color of the diamond is also an important factor that should inform your purchase. Diamonds that have a slightly yellow tinge are considered less valuable than diamonds that are perfectly clear.

Of course, the diamond is simply the stone. Your diamond of choice can be set into rings, earrings, necklaces, and lockets so that you can acquire the perfect piece of diamond jewelry for you. If you are thinking about purchasing a diamond for the first time but require some guidance, our helpful and qualified staff at Ethan Lord would be more than happy to walk you through the process, ensuring that you become the owner of a diamond that makes heads turn.

Posted By TimeZone One

Finding Your Perfect Match

Thursday, January 23, 2014 2:16:15 PM America/Chicago

Ethan Lord, has been supplying couples with their stunning, matching wedding bands since 1998. Nothing gives us greater satisfaction than designing and creating wedding jewelry that captures a couple’s vision entirely.  

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