It's a great idea to do your research and learn about diamonds and the buying process. We don't recommend buying diamonds without viewing them in person, and we hope you'll work with an experienced jeweler who has access to hundreds of thousands of diamonds and can cherry pick the best ones for you.
Everyone wants a good relationship with a reputable jeweler they can depend on for service and guidance.
Diamonds are special and each is unique. They are cut and polished from rough material that forms with characteristics that can look like clouds, inclusions, colors, pinpoints, fluorescence, feathers and more. Not every feature is going to be revealed in a diamond grading certificate, especially the overall appearance and WOW factor. The "Four Cs" can't tell the whole story.
It's possible to have 2 diamonds with the same Cut, Color and Clarity that look completely different in person.Read More